Account Knowledge Blueprint is a straightforward activity-based approach that helps you establish a preliminary understanding of the accounts you plan to do business with.

The goal of this ‘blueprint’ is to provide you with a tool that you can tailor to your personal style and requirements that will help you to produce a consistent and purposeful approach for identifying, collecting and organizing your account knowledge with ease.

The purpose is to assemble account knowledge that you can use to establish, sustain and extend access to the individuals who will influence or decide the outcome of your sales campaign, to conduct effective meetings, to build persuasive presentations, and that will support your rationale for establishing or deepening a business relationship.

The intent of Account Knowledge Blueprint is to enable you to perform this fundamental sales activity on demand with ease and consistency. To help you form productive habits that will increase the likelihood of your sales achievement.

Account Knowledge Blueprint is designed to be easily integrated into your daily sales activities. To achieve optimum results, tailor your Account Knowledge Blueprint to meet your personal requirements and the given sales situation.